China Search Engine Optimization (SEO)
It is not only important for a business to have a website, it is important that potential customers find your website. Studies show that 80% of web users find the sites they are looking for via search engines. It has been found that top e-commerce and information web sites receive up to 85% of all of their visitors (and customers) from search engines.
Search engine optimization makes your web site and its content attractive, relevant and visible to search engines and web searchers. The goal of SEO is to improve your website position for targeted keywords your customers use to search for your website. According to industry leader Search Engine Watch, only 7 percent of searchers will go beyond the third page of listings. So if you're not in the top 30 search results, you may as well not be there at all.
Why Search Engine Optimization (SEO)?
Search engines drive extremely targeted traffic. The visitor who finds your site through a search engine is already actively looking for exactly what you provide. You can't find a more targeted form of marketing than that. Without SEO you are quite possibly throwing away up to 80 percent of your potential visitors and customers, and a full 80 percent of your potential customers will find their way to a rival business instead.
Search Engine Optimization (SEO) vs Pay Per Click (PPC) Advertising
PPC is great for the short-term promotion of a website. It gives your site that initial hit that can result in visitors and revenue. However, the cost is continuous and is prone to increase when competitors raise their bids. SEO on the other hand is a one time cost that will continually produce traffic. Also, more searchers click the natural search engine results versus the pay per click ads, so you'll get much more traffic for less.
According to the results of a recent survey, 35% of the surveyed organizations that promote their web sites with SEO and pay per click advertising recognize a higher return from SEO. This compares to just 11% of marketers who report that PPC ads produce higher ROI. That means that three times as many webmasters who can measure the ROI of each method recognize a higher ROI from SEO than from PPC advertising.
Our China Search Engine Optimization (SEO) Process
An experienced SEO specialist can place a bias in your favour for ranking your sites within the search results. There three main stages to our SEO process:
Keyword analysis
Choosing the right keywords is an important first step for a successful SEO campaign. Select the right targeted keywords or keyword phrases for maximum exposure, and you'll see your traffic skyrocket! If you are uncertain of the best possible keyword phrases for your business then we can assist you in determining what phrases are being searched the most frequently on the web. If your site is promoted for phrases that are not being searched, or you get huge amounts of traffic for unrelated keywords and therefore no conversion into sales, then your promotion efforts and money spent will be in vain.
Page optimization
There are multiple factors that affect how search engines view a website, page optimization refers to the factors that are on the website and can be controlled by the webmaster.
- Initial site analysis including PageRank, link-popularity & search engine saturation analysis.
- Professional, strategic keyword analysis and selection, market and competitor analysis
- Complete analysis of the code for incompatible, wrongly placed or missing tags and elements
- Optimizing title, meta tags and other parts of the code
- Copy editing and optimization of existing content of the site including Alt Text, Title Attributes, Anchor text and more
- Optimized filenames, image names & directory names
- Creation of a search engine friendly site map
- Creation of optimized text-based navigation of the site
Linking consulting
After pages have been optimized and indexed by search engines the most important external aspect of SEO is link building. We provide training and consulting on how to develop a long term link building strategy that will improve your page rank and search engine results. We can train your web developers on how to continue building links after the pages are optimized.
For a quote please contact us.