Automotive Dealership Managment Training

There is a need to train people at all levels in the retail automotive sector in China. Given this need Comengine has developed a locally focused and fully integrated training program that deals with local issues in a relevant and engaging manner.

Called Dealer Management Training (DMT), the course has been written from the view point of the business owner who is the person ultimately responsible to the stakeholders. The stakeholders are the investors, the OEM, the staff and most importantly the customers. All are players in a game of service providing and receiving and all need to understand the rules of engagement.

OUR ROLE

Keeping the content simple and understandable were the challenges we faced. The fast pace of change in the Chinese economy and particularly in the automotive market meant that we needed to produce content that is easy to follow with a state of the art delivery methodology. After being converted from English into an interactive mandarin course means that it is delivered in a way that resonates with local users.

In understanding the needs of the local dealerships and OEM’s, we have developed a training course that can be delivered online or physically by any training company in China.

PROCESS

In order to make sure that DMT was able to engage dealership staff at all levels the course is broken into three levels designed for different managers at different levels of responsibility.

Specifically they are:

Level 1 – Developed for the Dealer Principal or CEO who has the top view looking down at every element and KPI within the business.

Level 2 – Developed for the General Manager who has the top view looking down on a more operational and process driven methodology of delivering results in a timely and accurate manner for the DP to see that the company is actually doing what was planned.

Level 3 - Developed for the departmental Sales Managers in order to allow them to provide the data required to support the daily requirements needed for the GM’s management support.

DELIVERABLE

The course is broken in approximately 60 modules in several different subject groups from reporting to HR issues and sales processes. All are linked by the need to support the management reporting system of the proven Daily Operating Control (DOC) used extensively around the world by many fast moving retail businesses.

SUPPORT

Because we wrote it and own the course, we can modify it and adapt it to suite the various needs of different OEM’s or indeed dealerships. We can also offer ongoing support and evolve the process as the market, OEM or dealership staff evolve.

We would welcome the opportunity to discuss DMT with your company.
For more information please contact us.